VANCOUVER, CANADA (January 30, 2017) – The Canadian Resort Development Association (CRDA) has renamed itself the Canadian Vacation Ownership Association (CVOA).

 According to Jon Zwickel, President and CEO of CVOA, “Our board conducted numerous surveys amongst our members and determined that we represent the entire Vacation Ownership industry, not just the resort developers.  Many of our members are management companies and others are vendors and service companies that help resorts and resort companies on various levels.  The name change more clearly reflects who we are and who we advocate for.”

 To reflect the association’s new name, the annual convention has also been rebranded as the Vacation Ownership Conference, VO-Con. The 2017 event will be held in beautiful Whistler, British Columbia on September 12-14 at the Four Seasons Resort. Information about content, registration and sponsorship opportunities will be released in March.

 “After approving a record number of new members in 2016, our new brand reflects our plans for renewed advocacy, member outreach, further growth and greater impact throughout North America,” says Zwickel. CVOA is Canada’s only association dedicated to representing the interests of the vacation ownership and resort development industries. Since its founding 1980, the organization has become Canada’s preeminent industry association representing all forms of vacation ownership. CVOA membership is a community of active industry leaders committed to promoting and maintaining a high standard of ethical conduct within the Canadian vacation ownership industry, creating B-2-B and networking opportunities between Members, and educating consumers as to the benefits of vacation ownership. For more information, please visit www.CanadianVOA.org