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CRTA INSIDER Vacation Ownership News & Updates
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CRTA INSIDER
Vacation Ownership
News & Updates
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Canadian Resort & Travel Association
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Canadian Resort & Travel Association
August 28, 2026
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Hilton Grand Vacations Announces Ocean Reserve, a Hilton Grand Vacations Club, a Premier Oceanfront Property in Myrtle Beach
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Hilton Grand Vacations Announces Ocean Reserve, a Hilton Grand Vacations Club, a Premier Oceanfront Property in Myrtle Beach
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Source: Hilton Grand Vacations
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Hilton Grand Vacations Inc. (NYSE:HGV), the premier vacation ownership and experiences company, announces Ocean Reserve, a Hilton Grand Vacations Club. This new oceanfront resort will be HGV’s fourth property in Myrtle Beach, South Carolina, and its eighth property in the state. Positioned adjacent to Ocean 22, a Hilton Grand Vacations Club, Ocean Reserve will offer an elevated resort experience featuring thoughtfully designed accommodations, premium amenities and unparalleled access to one of the East Coast’s most popular beach destinations.
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| See Press Release |
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VACATION OWNERSHIP & TRAVEL INDUSTRY NEWS
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VACATION OWNERSHIP
& TRAVEL INDUSTRY NEWS
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US Tourism Operators Brace for Impact
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US Tourism Operators Brace for Impact
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Source: globe2go
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American businesses that rely on Canadian tourism and who spoke to The Globe and Mail say it’s too early to see how devestating a fulll-on trade war will be on their bottom lines. But they are bracing for fewer visitors after already seeing a dropoff last year as the bilateral relationship frayed.
The renewed conflict is also expected to halt the rebound of Canadian travel to the U.S.
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Trevello’s Gedeon on impacts of Canada-U.S. trade dispute
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Trevello’s Gedeon on impacts of Canada-U.S. trade dispute
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Source: Travel Press
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Canada’s travel industry continues to react to the ongoing Canada-U.S. trade dispute, with Trevello Travel Group’s CEO, Zeina Gedeon telling Travel Press Today (TPT) that: “The immediate impact of tariffs is obviously on goods and trade, but the travel industry doesn’t operate in isolation from the broader economy. If tariffs lead to higher prices, pressure on household budgets or prolonged economic uncertainty, that can absolutely influence how consumers think about discretionary spending, including travel.”
However, Gedeon said that “there is another factor at play here that is just as important: sentiment. Travel is an emotional purchase. Where people choose to spend their vacation dollars is influenced not only by price, but by how they feel about a destination. The relationship between Canada and the United States has become part of that decision for many Canadian travellers.”
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B.C. ends wildfire-related state of emergency
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B.C. ends wildfire-related state of emergency
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Source: BC Gov News
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The state of provincial emergency in British Columbia has come to an end, though wildfire risk remains high in much of the province and people are urged to remain prepared.
The state of provincial emergency, which was initially declared on Aug. 8, 2026, will come to an end on Aug. 27, 2026. The decision follows advice from emergency management officials.
The state of provincial emergency was enacted to ensure emergency powers and other tools could be made available quickly if needed. Fortunately, the Province did not need to use those emergency powers.
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RANDOM BITS & NEWS BITES
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RANDOM BITS
& NEWS BITES
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Delta Will Use AI To Cut Costs And Set A Different Ticket Price For Every Passenger—CEO Says Profits Could Rise 50%
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Delta Will Use AI To Cut Costs And Set A Different Ticket Price For Every Passenger—CEO Says Profits Could Rise 50%
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Source: View Form The Wing
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Delta CEO Ed Bastian says AI will increase their profits by 50% by cutting costs, removing humans from some loops, and raising fares. That’s the difference between 10% margins and 15% margins or about $3 billion.
The airline wants to replace slow decisions made by people with constant machine-made decisions across pricing, upgrades, crew recovery, maintenance, fuel and the back office. As United Airlines has already acknowledged while reducing management headcount, some people will disappear
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How Ai Is Quietly Rewriting Hospitality Job Descriptions
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How Ai Is Quietly Rewriting Hospitality Job Descriptions
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Source: PhocusWise
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Within a few days of posting a vacancy for a new “AI operations lead,” apartment operator Bob W pulled the advert due to an overwhelming response.
This is despite it being a “role that doesn’t fit neatly into any existing job category,” according to COO Jeremy Slater, who said it attracted several hundred applications.
While it may be an uncommon position, blending AI fluency, operational expertise and an appreciation of the importance of guest experiences, this type of role is becoming highly sought after as hospitality companies realign organizational structures around AI.
The challenge is that nobody is quite sure what to call the role, much less where to find someone qualified to fill it.
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Name of Lake Ontario not changing despite
‘Trump’s antics,’ political leaders in Canada say
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Name of Lake Ontario not changing despite ‘Trump’s antics,’ political leaders in Canada say
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Source: CBC News
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U.S. President Donald Trump signed an executive order directing the interior secretary to rename Lake Ontario to Lake America, as the trade war with Canada continues.
In a post on X on Thursday, Prime Minister Mark Carney also said the lake’s name is not changing. He said it dates back more than 400 years, before Confederation and the U.S. Declaration of Independence.
“We know that the United States is changing. Their trade relations, their foreign policy, their national monuments, their hydronyms,” Carney said.
“Canadian women and men also know that things must be called by their name, and this lake is called Lake Ontario — today and forever.”
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How Dollywood keeps Dolly Parton’s
legacy alive, from butterflies to buses
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How Dollywood keeps Dolly Parton’s legacy alive, from butterflies to buses
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Source: USA Today
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When you walk through Dollywood and scream on a roller coaster or indulge in fresh-baked cinnamon bread, you’re not getting the typical theme park experience. You’re feeling the joyous spirit of Dolly Parton and the love she had for the Great Smoky Mountains and for her people.
Parton – who died Aug. 25 at age 80 – developed the Pigeon Forge theme park to honor her parents and all the people who live in the Smokies. But since its opening in 1986, it’s also become a place that honors her – from her music and fashion to her family, faith and so much more.
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