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CRTA INSIDER Vacation Ownership News & Updates
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CRTA INSIDER
Vacation Ownership
News & Updates
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Canadian Resort & Travel Association
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Canadian Resort & Travel Association
July 3, 2026
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Reducing Costs and Building Trust
with Ai in Travel Industry
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Reducing Costs and Building Trust with Ai in Travel Industry
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Source: CRTA
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n this episode, industry expert Jason Tremblay shares how AI is transforming customer engagement in vacation ownership, reducing costs, and enhancing brand reputation through real-time social media responses and personalized interactions.
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| See Interview |
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Built for the Tuesday Morning:
Inside the New RCI Partner Connect
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Built for the Tuesday Morning: Inside the New RCI Partner Connect
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Source: Reort Trades
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Partner.RCI.com isn’t a one-time rebuild. RCI has positioned it as a living resource, one that expands based on what partners actually use, request and abandon. That distinction matters in a category where partner portals tend to age out within a few years. Platforms with real feedback loops compound their usefulness. Static ones quietly become the next patchwork.
For operators evaluating an exchange partnership for the first time, the practical question is no longer just what RCI provides — it’s how easily a partner team can act on it. For affiliated resorts, the question is whether the value being left on the table has anything to do with friction the new platform was built to remove.
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| Read More |
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VACATION OWNERSHIP & TRAVEL INDUSTRY NEWS
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VACATION OWNERSHIP
& TRAVEL INDUSTRY NEWS
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The travel boycott was real. So is the realization that
Canada and America are too intertwined for clean breaks.
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The travel boycott was real. So is the realization that Canada and America are too intertwined for clean breaks.
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Source: Travel Culture Life via MSN
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Canadian travel bookings to the United States dropped sharply this year, and the numbers backed up the anger. Snowbirds cancelled Florida condos. Families skipped Disney trips. Border crossings fell month after month as ordinary Canadians turned frustration over tariffs into a personal boycott that hit American tourism towns hard.
Yet six months into the standoff, the deeper picture looks messier than a simple protest. Supply chains, family ties, and decades of cross-border investment mean Canada and America cannot fully separate. The boycott proved a point about consumer power, but it also exposed just how tangled these two economies remain.
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Canada, Philippines Ink Tourism Cooperation Deal
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Canada, Philippines Ink Tourism Cooperation Deal
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Source: Mirage News
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The agreement establishes a framework for Canada and the Philippines to exchange information, data and best practices to support tourism growth in both countries. It also reinforces tourism’s role in driving economic growth, creating opportunities for businesses and workers, and strengthening people-to-people ties.
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The U.S. leisure and hospitality industry lost jobs in June
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The U.S. leisure and hospitality industry lost jobs in June
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Source: Travel Weekly
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The U.S. leisure and hospitality industry lost 61,000 jobs in June, a reversal in what many in the travel industry expected would be a banner summer driven by the FIFA World Cup and America’s 250th anniversary celebrations.
June’s report showed the industry’s largest monthly employment decline since the pandemic, Reuters reported, a drop that the Labor Department attributed to weaker-than-usual seasonal hiring.
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Destination Canada’s Annual Public Meeting 2026
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Destination Canada’s Annual Public Meeting 2026
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Source: YouTube
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In case you missed it, Destination Canada’s Annual Public Meeting is available to watch now.
Thank you to everyone who joined us for the live broadcast as we discussed key highlights from the past year, the work we are doing now, and the opportunities ahead.
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| Watch Recording |
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RANDOM BITS & NEWS BITES
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RANDOM BITS
& NEWS BITES
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Canada to Become Jamaica’s Fastest-Growing Source Market
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Canada to Become Jamaica’s Fastest-Growing Source Market
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Source: OpenJaw
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In a statement posted on the Jamaica Ministry of Tourism website last fall, Minister of Tourism Edmund Bartlett said Jamaica is aiming to welcome 600,000 Canadian visitors annually and generate US$750 million in tourism earnings by 2030.
The goal comes as the destination experiences a 22% increase in Canadian airlift capacity for the upcoming winter season.
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‘Birth tourism,’ though rare, prompts talk of
barring pregnant women from entering US
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‘Birth tourism,’ though rare, prompts talk of barring pregnant women from entering US
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Source: The Hill
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So-called birth tourism, a form of obtaining a visa on fraudulent grounds, is already illegal. Nonetheless, that was the topic of a memo from the head of the Department of Justice’s fraud division, who late Tuesday encouraged prosecutors to pursue such claims and consider additional charges.
“Though hard to know for certain, the most expansive albeit contested estimate based on review of U.S. Census Bureau data is that up to 26,000 babies born in the United States annually could be attributed to birth tourism—a tiny fraction of the more than 3.5 million U.S. births yearly,” the Migration Policy Institute wrote in a review earlier this year.
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Apple AirTags Helped Airlines Cut Permanently
Lost Bags By 90% In Just One Year
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Apple AirTags Helped Airlines Cut Permanently Lost Bags By 90% In Just One Year
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Source: Simple Flying
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Operator of the WorldTracer airliner baggage tracking system, SITA, has reported a stunning 90% reduction in unrecoverable bags since integrating with Apple AirTag Find My ‘Share Item Location.’ The interoperability with AirTags was introduced in late 2024, and SITA’s analysis of the first 29 airlines to opt in shows a remarkable success rate.
SITA’s 2026 Baggage IT Insights report explains how the new software can close the gap in baggage handling performance that currently costs airlines $6.3 billion globally. While the rate of mishandled bags has been trending down steadily year over year, bridging consumer tracking technology and industry-standard IT architecture has delivered the single greatest improvement.
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CRTA Insider
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Contact Us
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Canadian Resort & Travel Association
3728 Riviera Dr.
Kelowna, BC V1X 8E4
Canada
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+1 (647) 613-5464
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[email protected]
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canadianrta.org
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